Does Fashion Fair Makeup Still Exist

What'due south old is new over again—at least at Sephora.

Way Off-white, one of the first major cosmetics companies in the United states to create inclusive makeup products with deeper skin tones in mind, is relaunching its pioneering make online today in partnership with Sephora. Founded in 1973, Manner Fair's initial launch set a new standard for makeup, with its unique range of golden and mahogany foundation shades, vibrant eye shadows, and more, created just for Black and Brown skin. In its heyday, Manner Fair products were revered by A-list celebrities of colour, including supermodel Pat Cleveland, actress Diahann Carroll, and legend Aretha Franklin amidst them.

Supermodel Pat Cleveland in the 2021 Fashion Fair entrada video.

This calendar month's relaunch marks the commencement of a new chapter in the company's history, with updated vegan and natural formulas powering the new collection. Many of Fashion Fair's original customer favorites will come up back also, but in a fresh, new way. "The make is inspired by its history, while at the aforementioned time, we've created a collection that has been designed with the needs of today'south consumers in heed," Fashion Off-white co-owner Desiree Rogers tells Boutique.com. "We're featuring cleaner products and natural additives like vitamin C, vitamin E, turmeric, bamboo powder, and green tea extract—all created for darker skin tones. Each of the foundations and powders in the Fashion Fair line are vegan."

Incorporating skin-friendly ingredients similar vitamins C and E in the company's relaunch isn't for ascendancy, only extremely intentional; they're designed to help treat common skin issues—including hyperpigmentation—that are often experienced by those with darker skin tones.

Mode Fair's relaunched hero products.

To make Fashion Fair more accessible to new and dedicated shoppers, the make has joined forces with mega retailer Sephora for a ringlet out of new product essentials, which include the Iconic Lipstick, SkinFlex Stick Foundation, Crème to Pulverisation Skin Foundation, Fabled Priming Serum, Set up It Loose Pulverisation, and Iconic Pressed Powder. Each colour pick in the line accounts for a total of lxx individual items, with the make'southward buildable foundations bachelor in up to 16 shades that are optimized for melanated peel. "Sephora understood the Fashion Off-white story from the very kickoff," Cheryl Mayberry McKissack, co-owner of the company, says. "They have embraced the uniqueness and history of this iconic brand recognizing its timeless relevance."

As the face of the relaunch, Fashion Fair has tapped If Beale Street Could Talk extra KiKi Layne equally brand ambassador, in addition to celebrity makeup creative person Sam Fine as global makeup ambassador. The company is standing its mission of empowering people of color, not only through its enhanced product offerings, but also with a new scholarship and beauty business internship for select students attention the historically Black Spelman College, slated to kicking off in 2022.

Actress KiKi Layne serves equally Style Fair'south brand ambassador.

Fashion Fair products are priced between $26 and $37, and are currently bachelor online at Sephora.com and FashionFair.com. The full collection will be available in-shop at select Sephora locations starting September 9.